They're real! lengthens, curls, volumizes, lifts & separates. Our jet black, long-wearing formula won’t smudge or dry out. A specially designed brush reveals lashes you never knew you had!

What else you need to know:
94% saw dramatic length & volume*
90% saw base-to-tip curl*
94% saw visible lift*
100% saw long-wearing results*
*Results observed in a consumer panel survey
 

First Impressions
Before even getting this mascara, I have already heard the most amazing reviews about it and I was generally stalking it every time I went past it in a store. 
Packaging wise the mascara tube was very sleek and sexy with just the right amount of curve, perfect marketing for what it supposedly gave I'd say. 
The box it came with didn't scream benefit (surprisingly) but just generally had the amazing reviews and statistics that the mascara gave. 

The Product
The thing that was raved on about the most was the wand of the mascara having the tips right at the tip so you can really concentrate on hard to reach places. Actually hearing about it reminds me of the L'Oreal Explosion Mascara, having the same concept.
The formula has no specific smell but seems to have a thick consistency rather than a wet one. 

Results

Positives
The mascara most definitely adds a load of volume and brings so much attention to the lashes. After taking the mascara off my lashes still feel full and healthy.
Very pigmented and fast drying.

Negatives
The product can be quite clumpy and gloopy if you're not careful.
Upon taking the wand out of the barrel there is always an excess on the tip with the smaller spikes,
A little bit pricey



All in all the mascara is one of the better ones that i've used that show instant lift and amazing effects.
The only thing about living in Australia is the high prices, this mascara is about $48 a pop.
I like to use this mainly on a night out because it really gives your eyes that extra lift that you need without the need for piling on the falsies.